Strategy IV: New Business Investment Goals & Impact Strategy I Strategy II Strategy III Strategy IV GOAL: Improve Rapid City’s Business Reputation Objective 1 – Position Rapid City As A Recognized, Competitive Business Destination Focus resources on attracting knowledge based jobs in Healthcare and Life Sciences, Research, Manufacturing, Financial Services, Energy related companies and entrepreneurs. Focus on improving the cost and availability of air service. Continue developing relationships with national consultants, brokers, and the Governor’s Office of Economic Development. Keep area elected officials, school administrators and other policy makers appraised of local labor related business issues. Improve the city regulatory environment and ease of doing business. Better position our MSA strength and lobby the Census Bureau to add counties. Objective 2 – Market The Outdoor Recreation And Livability Narrative As A Foundation For Talent, Job, And Investment Attraction Invest in strategies that ignite the outdoor recreation and livability narrative. Execute highly targeted campaigns that leverage assets of the region such as outdoor industry related operations. Boost resident engagement in the outdoor narrative by leveraging partner resources through Visit Rapid City, Black Hills Badlands and others.