This event is brought to you by Wildfire Labs in partnership with Elevate Rapid City.

Your to-do list is full of tasks AI could already be handling. Most entrepreneurs still use AI like a search engine, but the real payoff comes when you put it to work inside your day-to-day operations.

In this hands-on workshop, a SaaS operator from Property Meld walks you through how his team runs AI in daily operations and introduces a simple "Do, Ask, Coach" framework you can apply to your own business. In the second half, we'll work through the framework together, and you'll leave with one grind task you can start automating that week.

Key Takeaways

• Do (Execution): AI handles repetitive work in the background, while a person approves anything that matters.
• Ask (Answers): AI becomes the first stop for questions your team asks every day, drawing on your own documents and policies.
• Coach (Improvement): AI reviews your team's work and gives consistent feedback so people get better faster.

Real Examples You'll See

• The Report Auditor (Do): AI checks monthly financial reports against the source numbers and flags anything that doesn't tie out, and a person reviews each flag before the report goes to stakeholders. The lesson is that AI is tireless at catching mismatches, but a person still owns the sign-off.
• The Answer Channel (Ask): AI assistants live in team chat channels and answer support, product, finance, and IT questions in seconds. The lesson is to plan from day one for the moment someone needs a human.
• The Sales Coach (Coach): Recorded sales demos are scored by AI against a checklist, with feedback delivered to the rep the same day. The lesson is to check your scoring against real results. We found most lost deals came down to fit, not delivery.

About the Speaker:

Aaron Seaholm

Aaron Seaholm is an operations executive with 25 years of experience across aerospace, defense, and SaaS. As Vice President of Operations and AI Enablement at Property Meld, he leads the company's push to double output per employee by building AI into everyday work, from financial reporting to support and sales coaching. He has also helped drive recurring revenue growth, a Series B funding round, and the acquisition of Mezo.

Before Property Meld, Aaron spent two decades at Northrop Grumman and Honeywell, where he led large programs, directed IT and engineering teams, and built partnerships with government and private sector stakeholders. He is known for people development, systems thinking, and getting stuff done.

Born and raised in Montana, Aaron is a former Division I baseball player and an 8-time national champion in radio control flying. He has been married for over 20 years and is the proud father of two young adults. He holds a bachelor's degree in Mechanical Engineering and a Master's in Engineering Management from SD Mines.

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