This event is brought to you by Wildfire Labs in partnership with Elevate Rapid City.

You don't need a branding agency, a big budget, or a 50-page style guide to look legitimate. With a clear sense of who you are and a bit of discipline, you can build a brand that sticks in people's minds, but only if you know what actually matters and how to show up consistently everywhere your audience finds you.

In this session, we'll get hands-on with the fastest paths from unknown to memorable: what brand identity really means before you've scaled, the short-form video habits helping founders build an audience without a marketing team, and the content planning that turns scattered posting into a real presence.

Key Takeaways

• Clarity Before Aesthetics: Learn what brand identity actually means for early-stage companies, starting well before a logo or color palette.
• Your Camera Is Your Marketing Team: See how founders are using short-form video to build trust and reach without a production budget.
• One Brand, Every Channel: Learn how to plan content and hold a consistent presence across platforms, so your brand feels like one brand no matter where people encounter it.

About the Speakers:

Reba Sabo | Creative Director

Reba's got Full Sail flair and a design eye that doesn't quit. She's all about results-driven creativity with a side of "heck yes." Every project she touches gets a dose of positivity, precision, and punk energy. She's here to make your brand pop.

Shanna Hockert | Director of Operations

She's got two decades of marketing muscle and a radar for bold ideas. Shanna's the strategist who sees the whole board and plays to win - agency side, client side, and community-wide. Negotiator? Check. Communicator? Double check. Creative team hype woman? Always.

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