This event is brought to you by Wildfire Labs in partnership with Elevate Rapid City.

Paid social advertising isn't just for national brands with deep pockets. It's one of the most targeted, measurable tools a local business can use to reach the right people at the right time. But only if you know how to use it.

In this session, Josh Partridge, Digital Advertising Specialist at HomeSlice Media Group, will cut through the confusion and get practical about what paid advertising on social platforms actually looks like for businesses in our region, including what works, what doesn't, and how to make every dollar count.

Key Takeaways

• Know Your Platforms, Know Your Options: Not every platform is right for every business. You'll get a clear-eyed overview of today's paid social landscape, from Facebook and Instagram to LinkedIn and beyond, so you can invest your time and budget where your audience actually is.
• Reach the Right People: A great ad shown to the wrong audience is wasted spend. Learn how to use targeting tools and audience segmentation to put your message in front of the people most likely to act on it.
• Make Your Budget Work Harder: You don't need a massive ad spend to see real results; you need a smart strategy. Walk away with a practical understanding of budgeting, bidding, and how to measure performance so you know what's working and can double down on it.

 About the Speaker:

Josh Partridge

Josh Partridge is a data analyst at HomeSlice Media Group with over 10 years of experience building dashboards, data pipelines, and visualizations that help teams make smart decisions. With a background in large-scale operations and a track record of leading data literacy across organizations, he brings both the technical depth and communication skills to make marketing data meaningful, not just measurable.  

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