Unlock the power of your professional identity with an interactive workshop designed to help professionals understand, shape, and elevate how they show up. We will explore why your personal brand matters, how it influences perceptions, and the role it plays in accelerating your career growth and impact.

By attending, you will learn:

• The core building blocks of a strong personal brand (identity, reputation, promise, and differentiation)
• Practical ways to bring your brand to life through everyday actions, communication, and workplace presence
• Through guided reflection and engaging exercises, you will craft a meaningful personal brand statement that highlights your strengths, values, and unique contribution.

Whether you're just starting your career or refining your leadership presence, this workshop empowers you to take ownership of your story, strengthen your professional relationships, and stand out with authenticity and purpose. Your personal brand is more than what you do, it’s how you make people feel. Shape it. Share it. Own it.

Bonus: A professional photographer will be onsite to provide complimentary headshots for all attendees!

About the Speakers

Carrie Haskell

As a Communications Strategist at Black Hills Energy, Carrie Haskell helps bring business strategy to life through clear messaging and purposeful storytelling. With a background in brand management and communications, she blends strategic thinking with a creative eye—translating complex priorities into meaningful audience experiences. Carrie partners across the organization to create alignment, strengthen outcomes, and deliver communications that make an impact.

Outside of work, Carrie enjoys exploring the Black Hills with her family. She and her husband have two children, a daughter and a son, and share their home with two dogs and a cat. She loves being outdoors camping, hunting, and biking, and she also enjoys discovering hidden treasures in local antique shops.

Tessa Zastrow

Registration closes on Monday, April 20!

This event is free for all YPG Members. Not a member? Submit your membership application and dues HERE

YPG is intended for young professionals who are 21-40 years old.

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