Join us for our October Small Business Lunch & Learn, an educational series designed to empower entrepreneurs and small business owners with the tools they need to succeed. This month, we're excited to welcome Allie Geier-Barlow and Tabitha Yamaguchi-Burtrum, who will walk attendees through effective ways to strengthen their social media presence. From choosing the right platforms to diversifying your content and leveraging video, this session will give you the tools to connect with your audience and maximize engagement.

Key Takeaways:

1. What to Post & Where to Post It: Learn how to match the right type of content with the right platform so your message reaches the right audience.
2. Strategies to Diversify Your Social Media Presence: Discover practical tactics for expanding beyond one type of post for a well-rounded strategy.
3. Social Videography Tips & Tricks: Get tips on filming, editing, and sharing video content that drives engagement.

 Agenda:

11:30 am – 11:40 am – Network, Grab food
11:40 am – 11:45 am – Elevate introduction & Speaker Introduction
11:45 am – 12:40 pm – Allie Geier Barlow, Senior Marketing Strategiest, & Tabitha Yamaguchi-Burtrum, Social Media Director | Midwest Marketing
12:40 pm – 1:00 pm – Q/A
1:00 pm – Event adjourns

About the Speakers:

Allie Geier-Barlow

Allie is a multi-faceted marketing professional and currently serves as Senior Marketing Strategist at Midwest Marketing. With years of experience spanning both creative and strategic roles, she brings a unique balance of artistry and strategy to every project. She began her career on the creative side as a photographer, videographer, and graphic designer, honing her eye for compelling visuals and storytelling. Over time, she expanded her expertise into strategy, project management, and content creation, making her a “ jack-of-all-trades” in the marketing world. Today, Allie combines creativity with strategy to help businesses craft impactful campaigns, navigate the evolving digital landscape, and connect meaningfully with their audiences.

Tabitha Yamaguchi-Burtrum

As Social Media Director at Midwest Marketing, Tabitha lives and breathes social platforms every single day. She has been leading client social media for over three years, giving her firsthand insight into what content truly connects and performs. Tabitha specializes in helping businesses reach their goals through smart, creative, and strategic social media management. Whether it’s planning content calendars, optimizing campaigns, or jumping into trends, she knows how to make social work for brands in real and measurable ways. Her passion lies in translating the ever-changing world of social media into opportunities for clients by driving engagement, building community, and turning posts into results.

If you are a tenant of the DLAB, you will be receiving an email with a coupon code. Please still RSVP so we ensure we have enough room to accommodate attendees. If you RSVP and no-show, you will be billed.  If you are not a tenant of the DLAB there is a fee.  This is an in-person event. 
*A tenant of the DLAB is someone whose business is inside the David Lust Accelerator Building (DLAB).* 

If you have a food intolerance or allergy, please email events@elevaterapidcity.com so we can accommodate this ahead of time.

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